The series of Samsung’s Commercials, which will make Apple fans a little fun continues. The current video mocks under the title “Samsunged” about the missing free turn-by-turn navigation of the iPhone:
At the same time announced that the “Next Big Thing” campaign continues. You will, however, to the Super Bowl on 5 February will find their grand final spot. Presented by the high advertising costs the advertiser always very special spots. This year will cost the most expensive 30-second spot place at least 4 million U.S. dollars.
In the past year was the Volkswagen “The Force” spot to call attention to themselves. This is now at least 48 million YouTube Views:
Apple has confirmed that it acquired Anobit, an Israeli startup that makes flash memory used in the iPhone, iPad and MacBook Air.
An Apple spokesperson confirmed the purchase, but declined to offer a figure on how much the company was bought for. It was thought that the Cupertino-based technology giant paid in the region of $400 to $500 million for the company, however.
Besides Apple’s acquisition of NeXT in 1997 for $404 million, the Anobit deal represents one of Apple’s largest acquisitions to date. Apple acquired PA Semi in 2008 for $278 million, and Quattro Wireless in 2010 for $275 million, CNET highlights.
Apple is the largest buyer of NAND flash memory, as Bloomberg reports, accounting for around 23 percent of the market last quarter. Apple is thought to have an estimated 100 million iPad and iPhone devices on the market, with an 15 million iPads sold by March 2011, and over 70 million iPhones since its launch in June 2007.
The Israeli company said its memory signal processing technology uses propriety signal-processing algorithms and advanced error correction to improve reliability and performance specifications of its flash-memory hardware.
It is thought that Apple bought the startup company to gain access to its technology, and to boost chip memory and improve device reliability. With its purchase, it will bypass the need to turn to a third-party company for vital hardware pieces for its highly popular smartphone and tablet products.
But perhaps worryingly for Samsung — an Anobit customer — it may allow Apple to finally cut off the hand that feeds its main competitor’s hardware.
In the fourth quarter of the year, companies can usually rub their hands, the Christmas season is thanks. The completion of the first quarter of 2012 could give Samsung a reason to celebrate: It is expected that the South Koreans will sell more smartphones than Apple.
Samsung seems to his advantage, especially in view of its wide range, because in addition to high-end devices like the Galaxy S II and the Nexus, the South Koreans have also cheaper entry-level smartphones on offer. Apple offers its customers “only” the old models of iPhone 3G and iPhone 4 as well as the current iPhone 4S. Although the previous models are now at a considerably cheaper, Apple is missing in his collection a favorable (prepaid) iPhone.
In the last quarter of 2011, Samsung was able to depose all the 32 million smart phones, not least thanks to the holiday shopping season. Overall, last year brought 300 million mobile phones in the man and woman. Advantageous for future smartphones, according to Bloomberg is primarily the declining prices of the chips.