In the U.S.: Every fifth adults are Tablet owners

Formerly of 10 to 19 percent of the entire share of U.S. adults has increased, the use of an iPad, a tablet PC or other eBook reader. The approximate doubling of the U.S. market segment by the holiday shopping season now reports the market research PewResearch Center.

Tablet PCs and eBook reading devices are becoming increasingly popular. Across all age groups across the study published today at the PewResearch Center facilities in the United States even an increase of 18 percent set to 29 percent between December and January. Accordingly, there was also the year for children and young people some new devices of these formats.

After the relatively stagnant summer business in 2011 had the new Kindle Fire, the Nook tablet from Barnes and Noble and the price erosion of some equipment under the magic mark of 100 U.S. dollars the market for Christmas apparently successful resuscitation sum up, according to the the trend analyst. Apple’s sales figures are expected for tomorrow’s release.

The date for the study to evaluate values ​​from a comparison made between November / December 2011 with just under 3000 and two conducted in January with about 1000 full-year old survey. As error variance be granted for up to 2.4 percent.

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