With the iTunes Store, Apple has revolutionized the music world. In a newly published interview, Steve Jobs said the controversial slogan “Rip. Mix. Burn” and the then rival the iTunes Music Store.
At that time, was to DRM-free music from major labels to think not, the label made a prerequisite for DRM. iTunes users admitted to the comparatively generously rights: Rhapsody For example, a fee must be paid before music should be burned to CD. As a major advantage of the iTunes Music Store over the P2P software Kazaa, he saw the ease of use: Each song is available in good quality, downloads do not break off in between, for every song there is a preview and it can easily be searched for new music.
His dislike of music-subscription services on the other hand had not changed in the next eight years. He did not expect many competitors, because the construction of a store and very sophisticated music.
In fact, the expansion of the iTunes Music Store is still far from complete: only recently came to many European countries, in Asia, Apple has some catching up. The iTunes ecosystem, which has been extended in the years to videos, iTunes U, apps and books, has to the success of iPod, iPhone and iPad contributed.
Steve Jobs Keynote iTunes 2003