What an anonymous source hinted to CNN Money is now official: Facebook buys Gowalla with the main competitors of the check-in service Foursquare. Josh Williams, CEO of Gowalla, would not engage in speculation had previously, but the flower is already given to understand that all signs point to completion.
“About two months ago, my co-founder Scott and I attended F8. We were blown away by Facebook’s new developments. A few weeks later Facebook called, and it became clear that the way for our team to have the biggest impact was to work together. So we’re excited to announce that we’ll be making the journey to California to join Facebook!”
Gowalla is set in January. The user should be able to export their data in a simple way.
Facebook and Gowalla in the shadow of Foursquare
Gowalla and Foursquare are location-based services that enable a smartphone app to share his location, leave reviews and more. Both apps rely on playful components, because of the so-called “check in” not only tells you the whereabouts of the friends, but also get hold of items, digital items or honorary titles such as “Mayor”.
Foursquare had so far no serious worry about his position in this sector because Gowalla let them have practically the field after one never really was able to position with the number of users compared to Foursquare. The small rival attempts since then more in the position of the virtual tour guide.
Gowalla employees to the Facebook headquarters in Palo Alto
But with the social network to get their side could Foursquare seriously in trouble. Although Facebook has with its function “Places” a product in this segment, but with the know-how of Gowalla should be improved among other things, the functions of the Facebook mobile app, and “Places.”
Over the previous sales price of Gowalla is the extent yet known, but most of the Gowalla staff, including Josh Williams are, according to the report to move into the Facebook offices in Palo Alto to also Facebook’s new feature “Timeline” to cooperate.