Just in time for the beginning of December appeared the complete re-design of YouTube.
Youtube is preparing for the new age of television. The world’s largest online video portal launches the biggest redesign in its six year history, with which it brings is a provider of Internet-enabled televisions to channel millions into position. Google‘s daughter puts on its revised portal rather than individual videos, but the thematic channels in the center. Since Thursday, each user can create a personalized YouTube homepage, where he selects his favorite channels that are constantly updated. This should be primarily associated with more order into the millions of videos overloaded and confusing offer, get lost in the contents of most vendors so far.
After the redesign, users like the TV to switch from one channel to another, rather than having more or less aimlessly through millions of videos from pros and amateurs digging.
“Channels are the stars on Youtube – and all the channels that run well on Youtube will be great even on TVs,” – Shiva Rajaraman, YouTube product manager
Thematic channels instead of amateur videos
With the TV-friendly offering, the currently positioned mainly on computers used video portal as an alternative to traditional TV and cable stations. Users can Youtube-interest channels – from Disney and HBO Channel on the Coldplay niche channel through to the cooking channel for vegetarians and the Chelsea station for football fans – even on mobile phones and tablets and now use the Microsoft game console Xbox.
“We are working hard to combine the best of online and TV,” – Shishir Mehrotra, product development chief
“We are convinced that the word ‘Online Video’ will eventually disappear -. With ‘video’ then all devices are meant not only computers” According to Mehrotra, there will soon be millions of such niche channels from providers such as Youtube.
In search of new advertising revenue
To boost revenue, YouTube is experimenting with new advertising formats and cost models. In a test with a few hundred advertisers pay them for not more page views, but only for commercials, which have looked at the Youtube user really. Users who want to fast forward directly to the video, skip the spot. Advertisers have to pay anything in the case. Half of the spots on YouTube can now be skipped.